Web Design

Your Branded, Professional, User-Friendly, Mobile & SEO Optimized Website awaits

Today a brand’s web presence has never been more important. We are living in the digital age and the internet–and therefore your company–is accessible 24/7/365 so a brand’s image needs to be consistent from its website to its Facebook and LinkedIn cover photos. Regardless of your industry or field, a professional website is a key element to your company’s brand as customers/clients, potential employees, business partners, and possibly investors can all quickly and easily find out more about your business and the products or services you have to offer at their leisure.

That said, websites aren’t new and your customers won’t settle for basic. It’s not enough that you just have a website you need to a website that is professional-looking and user-friendly if you want to be taken seriously. Speed, use of images and visuals, effective headings, and easy to read text are a few key points when planning your company’s new website. Quality websites build trust as well as adds value to your brand. Whether you are a company of one or 10,000, a quality and user-friendly site is your ticket to the multitude of people using the internet to search for the products or services you provide.

In addition to focusing on the User-Experience (UX), your site also needs to be search engine compliant. At b.iD we incorporate all the elements necessary for your site to be search-engine optimized.

A Note about SEO:

No company can or should guarantee rankings only that your site will rank higher with proper SEO. SEO is accomplished over time. Google, Bing, Yahoo as well as other search engines determine rankings based on several factors including social media presence, website traffic, site age, competition, site usability, relevance, and many others which can only be assessed over time. The aim is to make it easier for users to use encouraging repeat visits, sharing and conversions whole making it easier for search engines to crawl your site, therefore, indexing it and ranking higher with time. SEO should never be neglected but should also be only one of the many tools your brand incorporates into its marketing mix.

Social Profiles

You built it so they’ll come right? Not exactly. Your digital storefront isn’t confined to just your website. Your Google My Business, Facebook, Twitter, LinkedIn, and all other accounts all represent your company in the eyes of search engines and buyers. In fact, some may even say that all of your business’ search results–regardless of relevance or positivity—all constitute parts of your digital storefront. If you are not building and managing your online brand be sure that others are doing it for you. In today’s world, the dynamic of retailers and consumers has become one of two-way communication. Consumers are talking about your brand and through avenues such as social media you can take charge of participating in that dialog; therefore building brand loyalty and happy consumers.

At the very least, social media or search engine marketing can help drive traffic to your site and increase brand awareness. This is a big part of web PR and on its own is a solid reason to incorporate social media into your marketing mix. Talk with b.iD about how to get the most out of your social media accounts.

E-commerce Site?

If are looking to start an e-commerce company or expand your brick and mortar store’s product offerings online, b.iD can help you get things going. Need a little inspiration, check out some of the e-commmerce websites we’ve built.

Email Marketing

Email Marketing is one of the most successful and cost-effective marketing tools a company of any size can employ. Ask b.iD about how to begin a successful email marketing campaign that not only gets read but generates conversions as well.