“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
—
Milton Glaser
Print Is Dead…No, Not Quite
Print is still alive and kicking when it comes to printed branding, advertising, and marketing materials. Printed media are the perfect vehicle to show off the way content and design can work together for the benefit of each other. Few other mediums offer the same opportunity to marry the two components equally, using design to enhance the content and the content to elevate the design in the manner you are able to achieve with print.
The ways that a printed piece can make an impression are infinite. Whether great design on its own or enhanced by utilizing one or more specialized techniques such as embossing, spot coating, or die-cutting can elicit feelings while in a reader’s hands, therefore adding to the overall experience in a way that just can not be accomplished with digital means.
Popular Uses for Print Design
Books and Booklets
Brochures
Business Cards
Calendars
Catalogs
Custom Receipt Rolls
Door Hangers
Flyers
Folders
Exhibition & Trade Show Graphics
Gift Certificates
Greeting & Thank You Cards
Invitations
Labels & Packaging
Letterheads
Mailers
Manuals
Menus
Notebook Covers
Postcards
Posters
Promotional Items/ Take-Aways
Rack Cards
Sales Sheets
Stickers
Tickets
T-Shirts
Vinyl and Vehicle Wraps
A Great Part Of Your Marketing Mix
- Low Cost per Impression (CPI)
- Print is a credible medium
- High-Quality Printed pieces generally have a longer shelf life
- Print Is More Than Just Paper Products
- Print media extends well beyond your typical paper products and includes promotional items such as drinkware, magnets, stickers, pens, keychains, T-shirts, and buttons. According to the Advertising Specialty Institute’s 2014 Global Advertising Specialties Impressions Study, 85% of recipients retain a company’s name when they receive promotional items with that company’s logo on it.
- Variable printing allows you to uniquely customize each piece of media by changing certain elements from piece to piece, taking advantage of the power of complex personalization.
Need help taking your ideas to a physical product?
Ask us about the best route to get you from conception to execution.
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Boutique Creative Agency providing Branding Specialists, Logo, Copywriting, Print & Web Designs, Public Relations, and Marketing solutions in Houston, Texas