Mastering The Art Of The Leave-Behind to Increase Leads

What is a Leave Behind?

They say to always leave good impression after meeting someone for the first time. Why is this important? Well, the first impression is the last and only impression others may have about another person. The same can be said about businesses. For a business, leaving a good impression is an absolute must. If you are a business owner, there are ways you can leave a good impression on the audiences you want to reach. One of the most effective ways to make audiences have positive perceptions about your business is by helping them remember your organization. How do you make sure audiences think about your business long after initial interactions? Create leave behind materials.

Like the name suggests, a leave-behind is marketing collateral that you can provide to your clients/customers after an event, such as a meeting or presentation. By creating such documents, you are influencing the decision making of a potential or current customer. This can ultimately create a positive impact on your business in the long run.

Why a Leave-Behind is Important for Your Business

There are two essential reasons why you should always incorporate leave-behind materials. They are brand awareness and relationship building. Regarding brand awareness, it is important for business owners to consider creating print collateral that will leave a lasting, positive impression. Consumers tend to investigate the products and services that they may eventually purchase or receive. That is an incredible amount of competition. When creating your marketing collateral, always include information that is of great value to your customers. Through these marketing materials, you should answer the question that customers will absolutely have in mind: “What’s in it for me?” How will your product or service improve the lives of the individuals you are trying to reach. It is your responsibility as a business owner to answer this question effectively.

A leave behind is also important for relationship building. When you have your customers in mind, it makes them feel valued. It makes them know that they have an incredible influence on the success of a business. They also know that the business they are researching may have the services or products that will make their lives easier. These special circumstances can result in forging mutual relationships that can last for years to come.

Top 3 Leave Behind Marketing Materials

There is a plethora of marketing collateral that business owners can use to provide information about their business and its respective products and/or services. Below we will discuss some of the best marketing materials that businesses can utilize to help disseminate important information.

1. Brochures:

A brochure is a document that is typically folded and transformed in several ways. These documents include information about the company and its products and services. Brochures incorporate a variety of colors and shapes. Many of these brochures include visually stimulating imagery.

2. Sales Sheets:

A sales sheet is a type of one-page document that provides specific information about a company’s new product or service. A one-page document usually contains more information about products and services than other forms of marketing collateral. Like most one-pagers, a sales sheet must include certain elements to make the document create a significant impact. Some of the ways to make a sales sheet that make a great impression include adding impactful imagery such as photos, charts, and other forms of graphics, as well as incorporating fonts and colors that match your company’s brand.

3. Business cards:

We live in a time where social media is the reigning trend. It’s one of the easiest ways to create a connection. Sometimes, creating a lasting relationship through this medium can be difficult. Business cards are some of the best ways to create relationships because it gives business owners and clients one-on-one, in-person connections that can have a greater effect in relationship building than utilizing social media platforms with respect to networking. You can also display your company’s personality through a business card in a cost-effective way.

3 Common Elements in Every Remarkable Piece of Marketing Collateral

If you are looking to create the most effective marketing collateral pieces, there are certain elements that must be included. Below you will elements that will transform a marketing collateral piece from ordinary to extraordinary.

1. Embed Your Brand into the Design:

What do you want your business to represent? What is the message that you are trying to convey to your audiences? When you include company messages with design elements, it is easier for audiences to understand what your company is all about. You can use certain graphic elements such as images, fonts, colors, shapes to convince the audience you are trying to obtain that you are the better choice than the other competitor(s) they may have in mind.

2. Clear call-to-action:

A call-to-action is a written statement that can be found on many mediums, including marketing collateral, to influence audiences into performing an action that will benefit a business. Usually, a call-to-action leads audiences into investigating even further about a product or services. To create an effective call-to-action, entice the curiosity of your audience by offering them a special offer or promotion that includes a deadline. If possible, include different call-to-actions in your marketing collateral to measure which of these attracts more consumers to your business.

3. Know Your Target Audience:

This may be evident to many businesses, but unfortunately, many business owners do not properly assess how their desired audiences will yield positive results to their respective businesses. There are certain reasons as to why this occurs. The most evident is that many organizational leaders may simply not know how to analyze the desired audiences. Fortunately, there are a variety of ways in which businesses can reach their preferred target audiences. Some of these ways include monitoring your social media networks and see how people interact and what they may be discussing, creating surveys, conducting interviews, building detailed personas, and identifying and contacting influencers of the audiences you are trying to reach.

Leave A Lasting Impression With Compelling Leave Behind Materials

Whether your business will be part of a trade show or if you are attending a networking event with other business leaders, these circumstances are the perfect opportunity for you to utilize effective leave-behind materials that will create a lasting impression. Your business can experience positive results by incorporating effective leave-behind materials in your next event. See how b.iD can help your business experience such magnificent results.